For photographers

Shoot days, licensing, invoices,
and the crew around them.

Plero keeps the whole photography company in one place: clients, usage terms, day rates, retouching, invoices, and the people who help deliver the work.

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What this is

Photography runs on dates, rights, and repeatable rates.

A shoot is not just a project. It carries the client, the date, the location, the licensing window, the retouching path, and the invoice that follows the approved estimate.

Plero gives that shape a home. The day rate, usage language, second shooter, retoucher, gallery delivery, and open balance stay connected instead of scattered across notes and spreadsheets.

The business stays organized without making the work feel smaller.

Client history

Every shoot for a client, not just their latest invoice.

Open a client and see the wedding, campaign, editorial, and licensing history in one run. The work, usage terms, invoices, and outstanding balance all stay attached.

Pull up North Pier House and see the March campaign, the retouching round, the usage term, and the remaining invoice balance before you reply.

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Estimates

Price the shoot from your real rates.

Day rates, half-day rates, retouching, assistants, location fees, and usage all live in the estimate before the job starts. The invoice later follows the scope the client already approved.

Build a two-day campaign estimate with retouching and 12-month usage. Chloe flags that the usage line is below your usual range.

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Chloe in the work

Ask Chloe inside the same Plero shell.

The chat is not separate from the system. It reads the same client work, money, scope, and team context shown on the page.

Chloe
Pull North Pier House before I reply. What is still open?
search_clients0.3s
North Pier House has an $8,400 open balance tied to the active spring campaign. The submitted campaign estimate carries the shoot and usage scope, and Kofi Mensah has a retouching bill still submitted.
ClientNorth Pier House
Open balance$8,400
ProjectNorth Pier Spring Campaign
EstimateTwo-Day Campaign Shoot + Usage
BillKofi retouching - $1,960 submitted
Draft client replyOpen balance, campaign scope, and retouching statusCreates one reply from the client, project, estimate, and payable details.
I would reply with the balance and retouching status in one note, then keep the usage language attached to the approved campaign scope.
Ask Chloe...
Financials

Know who owes you, and what kind of work paid.

See revenue by client, outstanding AR, average days to pay, and which categories are carrying the year. The numbers come from the same jobs and invoices you run every week.

Ask which commercial clients are late this quarter. Plero returns names, days outstanding, usage terms, and the invoice path.

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Talent OS

Retouchers and assistants ready for the next job.

Keep the second shooters, retouchers, stylists, and assistants you already trust in one library with their rates, tax docs, and past jobs.

Invite a new retoucher for the lookbook. Plero sends onboarding, collects the W-9, and attaches the bill to the right shoot.

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The win graduates

The signed contract turns the bid into the shoot.

The whole deal lives in New Business: the inquiry in Pipeline, the priced scope in Estimates, the signature in Contracts. When the client signs, the engagement graduates into Projects carrying its whole story — every estimate version, usage term, and note it earned. Nothing re-enters. Nothing starts blank.

The campaign contract signs Tuesday. By Wednesday the shoot is a project with the approved estimate, usage language, and client history already attached.

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The tier

Most photographers start on Launch.

Launch covers the everyday company: clients, projects, contracts, invoices, reports, and Chloe. Scale adds pipeline and Chloe estimate review when bigger campaigns become normal. Ultra opens Talent OS when the crew side grows.

Billing cycle

Save up to $240/yr

Full pricingCompare features

The won work

Launch

For freelancers and small creative companies running the work they have won — clients, projects, contracts, invoices, and the portal clients return to.

$29/mo

Billed annually

Included at this tier

Client Portal

ClientsProjectsInvoicesContractsClient PortalChloe

Best for: Small creative companies delivering won work and getting paid.

Client and contact management with branded portal
Project tracking with budgets and status
Professional invoicing with PDF downloads and manual payment tracking
Contract templates and e-signatures
Expense and service tracking
Recommended

New business

Scale

For creative companies pitching new work: leads tracked in the pipeline, estimates priced from real numbers, approvals through the client portal.

$59/mo

Billed annually

Included at this tier

Pipeline + Estimates

Everything in LaunchPipelineEstimatesEmail brandingMore Chloe usage

Best for: Active creative companies pitching and scoping new business.

Pipeline and opportunity tracking
Estimates with bid templates and Chloe review
Estimate sharing, revisions, and approvals through the client portal
Estimate-to-project workflows
Estimate-to-invoice conversion

Talent OS

Ultra

For creative companies that bring freelancers, collaborators, or part-time talent into the work every month.

$129/mo

Billed annually

Included at this tier

Talent OS

Everything in ScaleTalent OSUnlimited contractorsFull Chloe usage

Best for: Creative companies with a recurring roster of freelancers, collaborators, or part-time talent.

Unlimited contractors, no per-seat fees
Contractor onboarding and profile management
Assignments and project allocation
Branded talent portal that matches your company
Contractor invoices and bill management
Time tracking and document management
For your work

Different company shape, same operating core.

For your work

Small shops

Plero keeps small shops organized around how the work actually moves: discovery, concept, system, application, retainer, handoff, collaborator.

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For your work

Freelancers

Plero keeps the two sides of a freelance career straight: who pays, who the work is for, what brand it belongs to, and what is still outstanding.

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For your work

Agencies

Plero gives independent agencies one place for work in motion: pipeline, estimates, projects, producers, contractors, invoices, and margin.

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For your work

Production companies

Plero keeps production companies organized around the actual job: estimate, client, crew, vendors, deposits, invoices, approvals, and wrap.

See how Plero fits
For your work

Content shops

Plero gives content shops one place to run the cadence: scopes, recurring services, approvals, contractors, invoices, and client reporting.

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For your work

Digital creators

Plero gives creator-led studios one place for the business around the audience: sponsors, content packages, launches, collaborators, invoices, contracts, and reporting.

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For your work

Motion teams

Plero keeps motion and post-production teams organized around the delivery path: estimate, phase, revision, specialist, approval, invoice, and profit.

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For your work

Experiential companies

Plero keeps experiential companies organized around the live moment and everything around it: estimate, venue, vendor, crew, deposit, invoice, and wrap report.

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Questions

What photographers ask before they move into Plero.

Specific answers for this kind of work, so the page is useful before anyone starts a trial.

How hard is it to move my clients, shoots, and invoices into Plero?

Plero includes migration tools for CSV/XLSX files and common exports, with field mapping, validation, and review before anything is imported. For photographers, that means you can bring over client lists, shoot history, invoices, contractors, and rate data instead of rebuilding the company by hand.

What can Chloe do for a photography company?

Chloe can answer from the work already in Plero: which commercial clients are late, what usage terms were attached to a shoot, which estimate lines look light, or which retoucher worked on the last campaign. She is most useful once your clients, projects, estimates, invoices, and collaborators are in the system.

Can I use Plero from Claude or ChatGPT if I already work there?

Yes. Connect Plero to compatible AI clients such as Claude, ChatGPT, Cursor, and Codex. Plero stays the source of truth while Chloe answers business questions from the tool you already use.

Can photographers start with a free trial?

Yes. Start a free trial and bring over enough real context to feel the fit: clients, shoot history, licensing terms, invoices, rates, and collaborators. Plero is built for the details generic CRMs flatten.

The soft landing

Two minutes to a running studio.

Name your studio, set your invoice and signing identity, activate Chloe, make your first move — a two-minute setup wizard, then four hands-on Meet Chloe missions that put her to work on your real data.

You don’t configure Plero. You step into it.

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Free trial

Bring over the shoots, clients, rates, and the people you already trust.

Start a trial with real client histories, rate cards, invoice patterns, and active jobs so Plero can prove itself against the way your photography company already runs.

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