Shoots, galleries, hourly billing — handled.
Plero is built for the way a photography business actually runs — shoot blocks, gallery deliveries, licensing fees, hourly invoicing. Chloe lives inside Plero and runs the operational rhythm.
Photography runs in shoot blocks and gallery deliveries. The estimate gets built against day rates and licensing windows. The contract carries usage rights and delivery dates. The invoices go out per shoot, per gallery, or per hour against the agreed scope. The contractor side might be a second shooter, a retoucher, or a stylist on the project. Plero knows this shape and Chloe runs the operational mechanics inside it.
Real interactions, sized for your work.
“Find the open balance for the wedding I shot last June.”
She returns the client record with the contract, the gallery delivery, the invoice status, and the days outstanding — without you searching by date.
“Write the estimate for the campaign shoot. Two shoot days, three retouching days, 90-day licensing.”
She pulls your day rate, your retouching rate, and your licensing pattern from past projects. Writes the estimate sized for the scope you described.
“Who hasn't paid their gallery delivery invoice yet?”
She returns the AR aging filtered to gallery-delivery invoices — names, amounts, days outstanding. Ready for the follow-up.
“Send onboarding to the new retoucher. Standard rate.”
She generates the branded invite link, attaches the W-9 collection, and sets the rate in the contractor record. Notifies you when they accept.
Launch $29/mo annual
Most photographers start here. Clients, projects, contracts (including the licensing language), hourly and fixed-fee invoicing, branded client portal for gallery delivery, basic financial reports. Chloe at Launch capacity for the day-to-day admin.
If you're doing bigger campaign work that needs pipeline tracking and AI-assisted estimate review, Scale ($59/mo annual) is the upgrade path. If you're running second shooters and retouchers as 1099 contractors at year-end volumes, Ultra ($99/mo annual) adds the Talent OS side.
Run the photography business from inside Plero.
Founding photographers and creative teams are joining now. A short engagement to import your past shoots, your client list, and your day rates — and start running the next shoot from the same record the rest of your business sees.