Launch
$29/mo annual
Unlocks Client Portal
Open LaunchYour studio context
Less stack. More leverage.
The point is not one more dashboard. It is one shared place where the studio, the team and the agents can all see what is happening — daily operations, strategic decisions and AI-assisted work using the same context.
Read the thinkingBy the shape
One record. Three properties.
Connected domains6
Clients, projects, money, contracts, talent, reporting — one live context.
Studio context layer1
Chloe and your team work from the same live system, not scattered tool history.
Agent-ready by designMCP
Plug into Claude, Codex, Cursor and ChatGPT through one open protocol.
Most studio tools assume you already have one. Plero assumes you are building one.
Operations
The studio's operating record.
Operations is where the studio’s relationships live. Clients, contacts, projects, contracts, and the active engagements that tie them together — one record, kept current, visible to the people who need it. The client portal is part of it: a branded surface your clients return to for the work in flight, the invoices they have, and the contracts they have signed.
“Chloe finds a client by half a name. Pulls the open balance, the active projects, and the last touch — before you finish the question.”
New Business
From first call to signed estimate.
New Business is the engine that turns a lead into work the studio can actually do. Pipeline tracks every opportunity through the stages your studio uses, with the value, the probability, and the next action attached. Estimates draw on your past projects, your contractor rates, and your studio’s pricing patterns — so the bid you send is grounded in how your business actually charges, not a templated guess.
Financials
Where the money is, was, and is going.
Financials covers invoicing, expense tracking, recurring services, contractor bills, and the reports that tie them together. Plero connects every dollar to the work that earned it — so when a number changes, it changes everywhere it should. Reports answer the operating questions of the studio: revenue by client, margin by project, what is outstanding, who you have paid this year.
“Ask Chloe who owes you money. She returns the names, the amounts, and how long each invoice has been sitting — sorted by age, ready for the follow-up.”
Talent OS
The other half of your studio.
Talent OS is the contractor side of Plero. Onboard a contractor through a single branded link that collects the W-9 and the agreement in one pass. Assign them to projects. Track their time. Approve their bills. Generate their 1099 at year-end. The contractor sees a portal that matches your studio — not somebody else’s software. Most studios do not ship the work alone, and Talent OS is built around that reality.
Six domains. One source of truth. One conversation with your studio.
By the work you do
The same Chloe. Four kinds of studio.
Chloe works the same way across every kind of creative studio. What changes is the scenarios — what gets booked, what gets billed, what gets contracted, what the studio call sounds like. Pick the one that sounds most like your work.
Shoots, galleries, hourly billing, licensing fees.
The work runs in shoot blocks and gallery deliveries. Chloe pulls the right hourly rates onto the estimate, drafts the licensing language for the contract, and keeps the invoices moving against the shoots they belong to.
$0
For photographers
No more line items with stale rates
The reports the studio actually runs on
Revenue, margin, what is outstanding — from the same record the rest of the studio runs on.
Reports answer the operating questions of the studio — revenue by client, margin by project, what is outstanding, who you have paid this year. Same data the invoices and the contractor bills come from, so the numbers move together when the work does.
Why Plero
Built for the studios building everything else.
Most operational software is built for businesses where the operation is the work — where the spreadsheet, the dashboard, and the workflow are what the company sells.
Plero is built for studios, where the work is the work and the operation is what you do between the work to keep the studio running. We built Plero around the system a creative studio actually needs: one record for the relationships and the projects, one operating intelligence — Chloe — for the work that runs on top of those records, and one place the founder, the team, and the contractors all draw from.
Pricing
Three tiers. One studio operating system.
Plero starts at $29/mo annual on Launch and tops out at $99/mo annual on Ultra. Every tier includes Chloe. The right tier is shaped by what your studio is doing right now — by what you are juggling, not by how many users you have.
Private beta — 2026
Founding studios are joining now.
A short engagement to ramp on the system, get your data in, and start running the studio from inside Plero. Founding access carries founding pricing and direct contact with the team building it.