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The operating system for creative companies.

Run the whole life of the work — won in New Business, delivered in Projects, paid on one connected thread.

What Plero is

The business side of creative work, with the next step clear.

Plero is organized the way the work actually moves. Everything before the win lives in New Business — Pipeline, Estimates, Proposals, Contracts, in that order. The sidebar reads like the life of the work, so the next step is always clear without digging through a stack of tools.

When the contract signs, the work becomes a project with its full history attached. From there the money runs on one thread — estimate to proposal to contract to invoice to paid, with deposits and payment schedules built in — so every dollar stays tied to the work that earned it.

See how the work moves

New Business wins the work. Projects deliver it. The signature connects the two.

A person holding a phone displaying Plero's dashboard, showing year-to-date collected revenue, outstanding amount, projects, and overdue invoices.

You make the work. Plero runs the business around it.

Act I · New Business

The pursuit, in order.

Everything pre-won lives in New Business — Pipeline, Estimates, Proposals, Contracts, in the order the work actually moves. The pipeline tracks every opportunity with the stage, the value, and the next move attached, so the board reads like the life of the work, not a spreadsheet of maybes.

Act I · Estimates

The estimate is the internal truth.

Costing, rates, margin — the numbers your business actually runs on, never sent raw. Estimates draw on your past projects, your contractor rates, and your pricing patterns, so the bid is grounded in how your company actually charges.

Act I · Proposals

The story your client reads.

The proposal is its own document — the narrative your client reads — and it links the estimate as its pricing source: numbers flow in live, then snapshot on send. The estimate stays the one source for the price, so what you costed and what you sent can never drift apart.

Act I · Contracts

The signature is the win.

Contracts live in New Business, right where the work closes. The scope comes from the estimate, and your client signs on a page with your brand on it — not ours. When the signature lands, the win becomes a project.

Act II · The handoff

Contract signed. The work becomes a project.

The win is a real moment. The work moves into Projects carrying everything it picked up along the way — every estimate version, proposal view, and note. Nothing re-enters. Nothing starts blank.

From “yes” to delivered, every client decision stays connected.

Act III · Projects

Born at the signature, built for delivery.

Projects hold the work you’ve won. Each one arrives with its full history — the estimates, the proposal, the contract, every note — and leads with delivery: the work, the team, the money, and the branded portal your client returns to. The contractors who help you ship bill into the same record.

Act III · Financials

One thread from estimate to paid.

The invoice is generated from the estimate — deposit, milestones, final — so the numbers your client approved are the numbers they pay. Payment schedules keep the money moving, and reports read the same record, so the totals are right without reconciliation work.

The thread

One thread from estimate to paid. Because every number lives in one place.

One record, first call to final payment

The same record follows the work from first call to final payment. You never re-enter details, and nothing starts blank.

One reports engine

Every invoice traces back to its estimate and contract, so reports are accurate the moment you open them — no reconciliation.

Works in your AI tools

Use Plero in Claude, Codex, Cursor, and ChatGPT without copying details between tools.

Meet Chloe

Chloe runs the studio’s operational side. You approve the moves.

Chloe reads the live state of your business — not a chat window bolted on. She drafts the estimate, chases the overdue invoice, and briefs you each morning on what changed and what has to move next. Nothing sends without your sign-off.

plero.ai/chloe
Chloe, the operator

She drafts. You approve.

The overdue invoice gets a chase, the stalled proposal gets a nudge, the new lead gets a reply — written for your review, never sent without you. Chloe works the same thread the rest of the system runs on, so her drafts come grounded in the real numbers, the real dates, and the real client.

Meet Chloe missions

Four missions. Your real data.

Your first run with Chloe is hands-on: four missions that put your studio’s AI operator to work on the business you actually brought in — and nothing sends without you.

Get your briefing

Start the morning with what changed, what stalled, and what needs you.

Ask a hard question

Margin by project, revenue by client — answered from your live books.

Put her to work

Have her draft the estimate or chase the invoice. You approve the send.

Get real advice

Pricing, pipeline, cash flow — grounded in your numbers, not a blog post.

Plero in AI tools

Use Plero in ChatGPT and Claude.

Connect Plero to the AI tools your team already uses, so they can find clients, add leads, update opportunities, pull invoices, and work with Chloe from the conversation.

ChatGPTClaudeCursor
Getting started

Two minutes to a running studio.

Name your studio, set your invoice and signing identity, activate Chloe, and make your first move — a full-screen wizard that takes about two minutes. After that, short per-page tours point out the real UI as you reach each surface. There is no configuration project and no blank workspace to stare at.

The setup wizard — six steps, about two minutes.

Per-page tours spotlight the real UI as you reach each surface.

Your brand, not ours

Your studio’s name on everything. Plero runs quietly underneath.

Nine themes, gradient-lit surfaces, careful typography — and every client-facing document, payment page, and portal carries your brand, not ours. Clients never see Plero.

Built around how creative companies actually work. Photographers, small shops, freelancers, agencies.

By the work you do

The same Chloe. Four kinds of creative companies.

Chloe works the same way across every kind of creative team. What changes is the scenarios: what gets booked, what gets billed, what gets contracted, what running the business sounds like. Start with the one that sounds most like your work.

Shoots, galleries, hourly billing, licensing fees.

The work runs in shoot blocks and gallery deliveries. Chloe pulls the right hourly rates onto the estimate, drafts the licensing language for the contract, and keeps the invoices moving against the shoots they belong to.

See how photographers use Plero
The reports the business actually runs on

Revenue, margin, what is outstanding. From the same system the rest of the company runs on.

Reports answer the operating questions of the business: revenue by client, margin by project, what is outstanding, who you have paid this year. The reports engine reads the same thread the estimates, invoices, and contractor bills ride, so the numbers move together when the work does.

Why Plero

Built for creative companies building everything else.

Plero is built for creative companies — photographers, small shops, freelancers, and agencies. You would rather do the work than run the back office. The back office still has to run.

We built Plero around what creative companies actually need. One system for the relationships and the projects. One operating intelligence, Chloe, for the work that runs on top. And one place the founder, the team, and the contractors all draw from.

The money

See what came in, what is still out, and what every job is worth.

Plero keeps invoices, payments, overdue balances, and project margin in the same operating view as the work behind them.

plero.ai/reports
Pricing

Three tiers. One creative operating system.

Plero starts at $29/mo, or $19/mo when billed annually at $228/yr, and tops out at $49/mo. Every tier includes Chloe. The right tier is shaped by what your business is doing right now, by what you are juggling, not by how many users you have.

The won work

Launch

For freelancers and small creative companies running the work they have won — clients, projects, contracts, invoices, and the portal clients return to.

$29/mo

Billed monthly. Annual billing is $228/yr.

Included at this tier

Client Portal

ClientsProjectsInvoicesContractsClient PortalChloe

Best for: Small creative companies delivering won work and getting paid.

Client and contact management with branded portal
Project tracking with budgets and status
Professional invoicing with PDF downloads and manual payment tracking
Contract templates and e-signatures
Expense and service tracking
Recommended

New business

Scale

For creative companies pitching new work: leads tracked in the pipeline, estimates priced from real numbers, approvals through the client portal.

$39/mo

Billed monthly. Annual billing is $348/yr.

Included at this tier

Pipeline + Estimates

Everything in LaunchPipelineEstimatesEmail brandingMore Chloe usage

Best for: Active creative companies pitching and scoping new business.

Pipeline and opportunity tracking
Estimates with bid templates and Chloe review
Estimate sharing, revisions, and approvals through the client portal
Estimate-to-project workflows
Estimate-to-invoice conversion

Talent OS

Ultra

For creative companies that bring freelancers, collaborators, or part-time talent into the work every month.

$49/mo

Billed monthly. Annual billing is $468/yr.

Included at this tier

Talent OS

Everything in ScaleTalent OSUnlimited talentFull Chloe usage

Best for: Creative companies with a recurring roster of freelancers, collaborators, or part-time talent.

Unlimited talent, no per-seat fees
Contractor onboarding and profile management
Assignments and project allocation
Branded talent portal that matches your company
Contractor invoices and bill management
Time tracking and document management
Free trial

Start with your real work. Let Plero prove itself.

Bring in active clients, projects, invoices, contractors, and the handoffs you already keep chasing. If Plero is doing its job, your company should feel easier to run within the first week.

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