Chloe is Plero's
AI studio manager.
Chloe is built into Plero. She uses your clients, projects, invoices, estimates, and notes to answer questions, draft follow-ups, and handle the admin that usually makes you click through five different screens.
The AI studio manager that helps close the loop.
Tools like HoneyBook and Dubsado are competent. They give you the client lists, the templates, the dashboards. The work of running a creative business still sits on you — clicking through screens, copying between tabs, chasing down what isn't where it should be.
Chloe is what makes Plero a different kind of product. She can see the work already in Plero, help move the admin forward, and tell you what succeeded, what did not, and what needs attention next.
She does the work. She doesn't suggest it.
Operational answers, drafted artifacts, completed work.
Four sections across the four sides of a creative business — Operations, New Business, Financials, Talent OS. Each one shows Chloe inside the surface where the work actually happens.
The money side, answered in one pass.
Aging, period comparisons, year-end filings — Chloe pulls from the same data your accountant trusts and returns answers ready to act on, not dashboards to interpret.
“How did Q1 compare to last year?”The crew side of the business, kept moving.
Recommend from your real contractor library, onboard with the rate already set, approve the clean bills and surface the ones that don’t match — without leaving the conversation.
“Assign Maya Chen to the Arcline website project at $85/hr.”Where she works, and how much of her you get.
Two answers most studios want up front before they look at plans. Chloe is the same on every Plero tier — the questions are where she shows up and how much of her you have.
Plero, plus the AI client you already write in.
Chloe ships inside Plero. She also connects to ChatGPT, Claude, and any other AI client that speaks MCP — so when the thought hits you mid-conversation in the tool you already have open, she answers from the same live Plero data.
“What's my outstanding AR right now?”Capacity that climbs with the studio.
Each tier sets a monthly ceiling on how much work Chloe can run on your behalf before billing resets. Launch covers the everyday admin of a small business. Scale opens the door on pipeline follow-ups and reporting. Ultra is for studios running talent ops and multi-project coordination at volume.
Capacity for the everyday admin of a small creative business.
OpenHigher capacity for pipeline follow-ups, estimating, project admin, and reporting.
OpenFull capacity for talent operations, multi-project coordination, and high-volume creative work.
OpenThe same Chloe. Four kinds of creative business.
Pick the one that sounds most like your work. The scenarios change — what gets booked, what gets billed, what the operations call sounds like. Chloe works the same way across all of them.
Plero with Chloe is in private beta.
Founding creative teams are joining now. A short engagement to get your data into the system, calibrate Chloe to your business, and start running the operational side from inside Plero.