Pipeline, scoping, day rates, treatment phases — moving.
Plero is built for the way a directing studio actually runs — pipeline through scoping and treatment, rep relationships, day rates and shoot logistics. Chloe lives inside Plero and runs the operational mechanics inside that rhythm.
Directing studios run on pipeline. Opportunities come in through reps, agencies, and direct contacts. They move through scoping, treatment, and bid. Each project has day rates for the director, the DP, the producer, the editor — and a crew assembled per shoot. Plero knows this shape and Chloe runs the operational mechanics inside it.
Real interactions, sized for your work.
“Find the active treatments. What stage are they in?”
She returns the project list filtered to active treatments, with the stage, the agency, the next-action date, and the last touch — assembled in one view.
“Write the bid for the Volta spot. Two-day shoot, three-day prep, full post.”
She pulls your director rate, your DP rate, your post rate, and your usage pattern from past bids. Writes the estimate scoped to the production days you described.
“Who hasn't paid on the projects that wrapped last quarter?”
She returns the AR aging filtered to wrapped projects from last quarter — names, amounts, days outstanding. Ready for the agency follow-up.
“Send onboarding to the new DP. Day rate, $4,500.”
She generates the branded invite link, attaches the W-9 collection, and sets the rate in the contractor record. Notifies you when they accept.
Scale $59/mo annual
A directing studio lives in the pipeline. You need full Pipeline (every opportunity through every stage), Estimates with treatment-phase structure, AI-assisted estimate review (to catch the rate that's aged out, the line item missing a date), and advanced reporting that ties margin back to the project that produced it.
If you're running a crew of regular DPs, editors, and producers as 1099 contractors at year-end volumes, Ultra ($99/mo annual) adds the Talent OS side — assignments, time tracking, 1099 reporting, branded talent portal.
Run the directing studio from inside Plero.
Founding directors and creative teams are joining now. A short engagement to import your past projects, your contractor library, and the rates you actually charge — and start running the next pipeline from the same record the rest of the studio sees.