Plero's operating intelligence.
Chloe is built into Plero. She reads the live state of the studio, completes the operational work that runs on top of it, and returns the answer or the artifact you asked for. Other tools give you screens to click through. Plero gives you Chloe.
The operating intelligence that closes the loop.
Tools like HoneyBook and Dubsado are competent. They give you the records, the templates, the dashboards. The work of running a studio still sits on you — clicking through screens, copying between tabs, chasing down what isn't where it should be.
Chloe is what makes Plero a different kind of product. She is the operating intelligence of the system: she reads what is happening across your studio, takes the operational work to its close, and tells you what succeeded, what didn't, and what is next.
She does the work. She doesn't suggest it.
Operational answers, drafted artifacts, completed work.
Chloe works across the four sides of the studio — Operations, New Business, Financials, and Talent OS. The examples below are real interactions. Each one represents a class of work she can complete, not a single one-off.
The studio answers, assembled in one place.
Clients, projects, contracts, activity — Chloe reads across the operational record and returns what is happening right now, or queues the draft that closes the loop.
“Find Arcline’s open balance, active projects, and the last touch.”
She returns the client record with the unpaid invoices, the projects in flight, and the most recent activity entry — assembled in one answer.
“Draft the renewal contract for Arcline at the same scope as last year.”
She picks the template, pulls the variables from the last contract on file, and queues the draft for your review.
“Find every project that has been quiet for more than two weeks.”
She returns the project list with the last-activity dates and the people on each — ready for the follow-up.
From call notes to the sent estimate.
Chloe writes estimates from your real rate library, catches the line items a tired eye misses, and moves opportunities through the pipeline without you opening five tabs.
“Take these call notes and write the estimate.”
She extracts the scope, the timeline, the deliverables, and the rough crew, then writes the estimate using your real contractor rates and your studio’s pricing patterns.
“Review this estimate before I send it to the client.”
She catches the line items with $0 rates, the contractor rates that have aged out of your library, the sections missing a date, and the math errors a tired eye misses.
“Move the Volta opportunity to negotiating and bump the probability to 70%.”
She updates the stage, the probability, and the next-action date in one pass. Logs the change to the activity feed.
The numbers, in plain English, from the real ledger.
Aging, period comparisons, year-end filings — Chloe pulls from the same data your accountant trusts and returns answers ready to act on, not dashboards to interpret.
“Who owes us money, and how long has each invoice been outstanding?”
She returns the AR aging — names, amounts, days outstanding, sorted by age. Ready for the follow-up calls.
“Generate a 1099 report for last year.”
She filters contractors paid more than $600, flags the ones missing a W-9, and exports the report ready for your accountant.
“How did Q1 compare to last year? Revenue, margin, contractor spend.”
She runs the period comparison and returns the numbers in plain English with the underlying figures.
The crew side of the studio, kept moving.
Recommend talent against the real library, onboard with the rate already set, approve the clean bills and surface the ones that don’t match — without leaving the conversation.
“Recommend a 3D artist for the Volta campaign.”
She matches by specialty, past work, and current workload. Returns three options ranked, with rate ranges from your contractor library.
“Send onboarding to Maya Singh. Designer rate, $125 per hour.”
She generates the branded invite link, attaches the W-9 collection, and sets the rate in her record. Notifies you when she accepts.
“Approve all clean bills from this week.”
She approves the bills that match their assignments without exceptions, flags the ones that don’t, and shows you the flagged list for review.
Pull her into the conversation you are already having.
Chloe is available inside Plero. She is also available inside the AI tools your studio already writes in — ChatGPT, Claude, and other AI clients that connect to outside systems. Pull her into the conversation you are already in, ask her about the studio, and she answers from your real Plero data.
Same Chloe. Same studio. Same answers, wherever you are working.
The same intelligence. More room as the studio grows.
Chloe is the same operating intelligence on every Plero tier. She reads the same data, runs the same tools, and follows the same rules. What changes per tier is monthly capacity — how much of her you can use before the cost ceiling resets at the start of the next billing cycle.
Capacity for the everyday operational work of a small studio.
Higher capacity for pipeline follow-ups, estimating, project admin, and reporting.
Full capacity for talent operations, multi-project coordination, and high-volume studio work.
The same Chloe. Four kinds of studio.
Chloe works the same way across every kind of creative studio. What changes is the scenarios — what gets booked, what gets billed, what gets contracted, what the studio call sounds like. Pick the one that sounds most like your work.
Shoots, galleries, hourly billing, photo-specific contracts and licensing fees.
See Chloe for photographersProject phases, retainers, freelance designer handoffs, brand-system deliveries.
See Chloe for design studiosPipeline of opportunities, scoping, day rates, treatment phases, rep relationships.
See Chloe for directorsMulti-project, multi-PM, contractor crews, complex billing across clients.
See Chloe for agenciesPlero with Chloe is in private beta.
Founding studios are joining now. A short engagement to get your data into the system, calibrate Chloe to your studio, and start running the operational side from inside Plero.