# Plero

> Plero is the operating system for creative companies — photography studios, agencies,
> production companies, freelancers, and small creative shops. It runs the whole life of
> the work on one connected thread: pipeline, estimates, proposals, contracts, projects,
> invoices, reports, and a contractor/talent bench. Chloe, Plero's AI operator, reads the
> live state of the business — she drafts documents, chases overdue invoices, and briefs
> the owner — and nothing sends without human approval. Plero also ships an MCP connector
> (listed in the official MCP registry as ai.plero/plero) so the same live business
> context is available inside Claude, ChatGPT, Cursor, and Codex.

Key facts:
- Numbers live once: invoices generate from the client-approved estimate (deposit,
  milestones, final), so totals never drift between documents.
- The signature is the win: a signed contract becomes a project with its full pre-win
  history intact.
- Everything clients see — documents, payment pages, portals — wears the studio's brand.
- Setup takes about two minutes; a 14-day free trial requires no card.

## Product

- [Capabilities, in the order the work meets it](https://plero.ai/features/capabilities): Every Plero capability grouped as the work moves — new business, delivery, money, talent, Chloe, and platform.
- [Meet Chloe](https://plero.ai/features/chloe): The AI operator inside Plero.
- [Plero in AI tools (MCP)](https://plero.ai/features/mcp): Use Plero from Claude, ChatGPT, Cursor, and Codex via the official MCP connector.
- [Pricing](https://plero.ai/pricing): Plans and the 14-day free trial.

## Who it is for

- [Photographers](https://plero.ai/for/photographers)
- [Agencies](https://plero.ai/for/agencies)
- [Freelancers](https://plero.ai/for/freelancers)
- [Small shops](https://plero.ai/for/small-shops)
- [Production companies](https://plero.ai/for/production-companies)
- [Content shops](https://plero.ai/for/content-shops)
- [Digital creators](https://plero.ai/for/digital-creators)
- [Motion teams](https://plero.ai/for/motion-teams)
- [Experiential companies](https://plero.ai/for/experiential-companies)

## Comparisons and guides

- [HoneyBook alternative for creative companies](https://plero.ai/alternatives/honeybook): Compare HoneyBook and Plero for creative companies that need client work, project status, money, handoffs, and AI support to stay connected after booking.
- [A Dubsado alternative for creative teams that need more than workflows](https://plero.ai/alternatives/dubsado): Compare Dubsado vs Plero for CRM, workflows, projects, contracts, invoices, client portals, team operations, and AI support.
- [Creative CRM for clients, projects, and payments](https://plero.ai/features/creative-crm): Manage leads, clients, projects, contracts, invoices, contractors, and follow-up in one creative CRM. Start a free Plero trial.
- [CRM for photographers from inquiry to final payment](https://plero.ai/crm/photographers): Plero is CRM for photographers who need inquiries, clients, shoots, galleries, licensing, contracts, invoices, payments, and Chloe together.
- [CRM for creative agencies](https://plero.ai/crm/creative-agencies): Plero is CRM for creative agencies that need leads, accounts, retainers, delivery, collaborators, invoices, payments, Chloe, and AI tool access connected.
- [CRM for production companies](https://plero.ai/crm/production-companies): Plero is CRM for production companies that need bids, clients, crew, vendors, deposits, invoices, wrap, and payment follow-up to stay clear.
- [HoneyBook vs Dubsado for creative teams in 2026](https://plero.ai/compare/honeybook-vs-dubsado): Compare HoneyBook vs Dubsado for CRM, workflows, projects, contracts, invoices, portals, and AI—and see when Plero fits.
- [Best CRM for creatives and creative companies in 2026](https://plero.ai/guides/best-crm-for-creative-companies): Compare Plero, HoneyBook, Dubsado, and Bonsai for creative CRM, projects, contracts, invoices, client portals, automation, and team operations.
- [HoneyBook alternatives for creative teams](https://plero.ai/guides/honeybook-alternatives-for-creative-teams): A guide to HoneyBook alternatives for creative teams comparing booking, CRM, project delivery, payments, handoffs, Chloe, and AI tool access.
- [The best Dubsado alternatives for creative teams in 2026](https://plero.ai/guides/dubsado-alternatives-for-growing-studios): Compare Plero, HoneyBook, Bonsai, and Studio Ninja as Dubsado alternatives for CRM, projects, contracts, invoices, workflows, and team operations.
- [Bonsai alternative for creative companies](https://plero.ai/alternatives/bonsai): Compare Bonsai and Plero for creative teams whose work has outgrown solo paperwork: projects, collaborators, estimates that become invoices, and an AI operator on the same thread.
- [HoneyBook alternative for photographers](https://plero.ai/alternatives/honeybook-for-photographers): Compare HoneyBook and Plero for photography businesses: usage terms, day rates, second shooters, retouching scope, and invoices that stay attached to the shoot.
- [Dubsado alternative for photographers](https://plero.ai/alternatives/dubsado-for-photographers): Compare Dubsado and Plero for photographers who want to shoot more and maintain workflows less: estimates, contracts, invoices, and collaborators on one connected thread.
- [HoneyBook alternative for agencies](https://plero.ai/alternatives/honeybook-for-agencies): Compare HoneyBook and Plero for creative agencies: estimates that price real scopes, contractor benches, retainers, margin visibility, and client work that stays legible.